Pushing the Limits Interview with Amory Lovins
Corporate Knights Magazine: 2007 Best 50 Corporate Citizens
"...we mustn’t ask the marketplace to do things it is not meant to do and not capable of doing. Markets are very good at the short-term allocation of scarce resources, but markets are meant to be efficient, not sufficient, and greedy, not fair. They don’t tell us how much is enough. They don’t tell us the whole purpose of a human being. And they certainly cannot substitute for politics, ethics, or faith. We must always remember that markets make a splendid servant, a bad master, and a worse religion. I am therefore not an economic fundamentalist: I take markets seriously, not literally."